§ 02 · Services
One system. Seven parts.
Each service solves one pillar of GEO. They can be bought separately, but they perform best as a single system: the diagnostic feeds the strategy, the strategy produces content, the content is measured, and the cycle is optimized every week.
GEO Audit & AI Visibility
Before optimizing you need the full picture. We measure your real presence across ChatGPT, Claude, Gemini and Perplexity, and benchmark it against competitors on the prompts that drive revenue.
- Analysis of 200–300 commercial prompts in your category
- Map of where you appear, where you don't and where models hallucinate you
- Benchmark against your five direct competitors
- Prioritized list of content gaps and quick wins
You can't optimize what you can't measure. This baseline is the foundation for everything else.
→ Diagnostic report · 40 pp · prompt matrix
Technical optimization for AI crawlers
Generative bots read differently than Google. GPTBot, ClaudeBot, PerplexityBot and Google-Extended each have their own rules. We make your site fully accessible, understandable and preferable to them.
- robots.txt and llms.txt tuned for generative bots
- Deep Schema.org and JSON-LD for entities, products and FAQs
- Crawlability audit for GPTBot, ClaudeBot and PerplexityBot
- Validation of extractable content vs. content hidden in JS
The best content without technical accessibility is invisible to AI. This is your engineering base.
→ llms.txt + sector schema · technical report
Content engineered to be cited
Writing well isn't enough — you have to be citable. We structure every piece so models extract it, cite it and prefer it over the alternatives.
- 8 to 25 monthly pieces optimized for extractability
- Comparison tables, semantic FAQs and interactive calculators
- Editorial calendar aligned with generative search cycles
- Technical rewrites to maximize the citability of your current site
Models cite what is clear, structured and verifiable. This service makes your content irresistible to cite.
→ Editorial calendar · technical pieces
Your brand as a canonical entity
Models don't understand vague brands. We build the canonical entity brief — what you are, who you serve and how you differ — that becomes the single source of truth every engine replicates.
- Entity brief for brand, products, services and executives
- Deep Schema.org (Organization, Product, Service, Person)
- Wikidata and Wikipedia synchronization where appropriate
- Validation in the Google Knowledge Graph
A well-defined entity is memorable, citable and hard to confuse. Models prefer it by default.
→ Entity brief · deep schema.org · Knowledge Graph
Prompt Intelligence & A/B testing
Not every prompt is won the same way. Every week we test the critical buying prompts in your sector to learn where you win, where you lose and how to reposition the content.
- Mapping of 50 to 200 critical prompts in your category
- Bi-weekly A/B testing across prompt variations
- Citation Rank analysis vs. direct competitors
- Weekly iteration based on measured results, not assumptions
SEO was built on keywords; GEO is built on prompt intent. You need to know where you win each one.
→ Prompt matrix · bi-weekly experiments
Defense against hallucinations
LLMs make things up: wrong prices, locations that don't exist, features you never shipped. We detect those hallucinations and build the authority models consult to avoid them.
- Continuous monitoring of false data about your brand
- Correction protocol via primary-source rewriting
- Digital PR and citation in model-indexed media
- Key figures documented in extractable formats
A model repeating false information about you is worse than not appearing. This service protects your AI reputation.
→ Correction protocol · earned-citation plan
Multi-engine visibility tracking
A proprietary dashboard that shows how ChatGPT, Claude, Gemini and Perplexity see you, with metrics that don't exist in classic SEO and a weekly sweep of the leading AI engines.
- Share of Model Voice and Citation Rank per engine
- Factual Accuracy and Sentiment Drift for your brand
- Hallucination Index and correction speed
- Attributable Pipeline: commercial traffic attributed to AI
What isn't measured isn't optimized. This dashboard is your compass in the new world of generative search.
→ Dashboard · monthly review · weekly report
Turn AI into your best salesperson.
A one-hour conversation is enough to know whether Petri Heil is the right partner for your company. No commitment and no diagnostic fee — just an honest look at your position versus the LLMs.