Generative Engine Optimization · GEO & SEO
We make AI recommend you.
Your customers ask ChatGPT, Claude, Gemini or Perplexity to choose for them. We make your brand the one the model cites, recommends and describes accurately — before a single click exists.
§ 01 · Context
The new starting point is a conversation.
More and more buying decisions start with a question to an AI assistant, not a ten-link search. Classic search ranked you; generative engines summarize you, cite you or skip you. Building the best entity record — not bidding for clicks — decides whether you appear in that synthesis.
start on ChatGPT, Claude or Perplexity before touching a traditional search engine.
cumulative CTR drop in sectors where AI answers appear in the result.
average time a user takes to accept an LLM recommendation without verifying it.
projected growth in enterprise spending on generative optimization 2025 → 2026.
Petri Heil estimates based on public AI-adoption data. Available on request.
One system. Seven parts.
Each service solves one pillar of GEO. They can be bought separately, but they perform best as a single system: the diagnostic feeds the strategy, the strategy produces content, the content is measured, and the cycle is optimized every week.
GEO Audit & AI Visibility
Before optimizing you need the full picture. We measure your real presence across ChatGPT, Claude, Gemini and Perplexity, and benchmark it against competitors on the prompts that drive revenue.
Technical optimization for AI crawlers
Generative bots read differently than Google. GPTBot, ClaudeBot, PerplexityBot and Google-Extended each have their own rules. We make your site fully accessible, understandable and preferable to them.
Content engineered to be cited
Writing well isn't enough — you have to be citable. We structure every piece so models extract it, cite it and prefer it over the alternatives.
Your brand as a canonical entity
Models don't understand vague brands. We build the canonical entity brief — what you are, who you serve and how you differ — that becomes the single source of truth every engine replicates.
Prompt Intelligence & A/B testing
Not every prompt is won the same way. Every week we test the critical buying prompts in your sector to learn where you win, where you lose and how to reposition the content.
Defense against hallucinations
LLMs make things up: wrong prices, locations that don't exist, features you never shipped. We detect those hallucinations and build the authority models consult to avoid them.
Multi-engine visibility tracking
A proprietary dashboard that shows how ChatGPT, Claude, Gemini and Perplexity see you, with metrics that don't exist in classic SEO and a weekly sweep of the leading AI engines.
Five phases. One protocol.
GEO-5 is our proprietary method for taking a brand from invisible to recommended. Each phase produces a concrete deliverable and iterates in weekly cycles, not quarterly ones.
Diagnose
Full GEO audit: where you appear, where you don't and where models hallucinate you. Mapping of entities, winning prompts and cited competitors.
Entity
Building the canonical entity brief: what you are, who you serve and how you differ. It becomes the single source of truth replicated by the models.
Distribute
We place content in the sources models assign high credibility to — the raw material LLMs use to build their answers.
Produce
Content optimized for extractability: comparison tables, semantic FAQs and proprietary datasets designed to be cited.
Measure
A dashboard of Share of Model Voice, accuracy, sentiment and the prompts we still lose. A weekly iteration cycle, not quarterly.
Metrics that don't exist in classic SEO.
GEO requires new metrics. Every client gets a dashboard with six proprietary indicators, refreshed at least weekly across the leading AI engines.
Share of Model Voice
Share of commercial prompts in your sector where your brand is mentioned by the LLM in the first answer.
Citation Rank
Average position you hold versus competitors when the model lists options.
Factual Accuracy
How accurately models describe your product, pricing, geographic presence and value proposition.
Sentiment Drift
Variation in the tone LLMs use to present you: technical, premium, accessible or defensive.
Hallucination Index
How often models repeat false data about your brand — and how fast we correct it.
Attributable Pipeline
Commercial pipeline detected via source questionnaires offering a “ChatGPT / Claude / Perplexity” option.
Three ways to start.
From understanding your position to dominating your category. The first diagnostic is free.
- GEO Audit & AI Visibility
- Base entity brief + schema.org
- llms.txt and technical optimization
- Share of Model Voice dashboard
- Monthly review
- Everything in Start
- 8–15 citable pieces per month
- Prompt Intelligence + bi-weekly A/B testing
- Defense against hallucinations
- Weekly iteration
- Weekly multi-engine report
- Everything in Scale
- 15–25 citable pieces per month
- Digital PR and earned citation
- Wikidata / Knowledge Graph sync
- Direct Slack channel with the team
- Weekly strategic review
Frequently asked questions.
What is GEO (Generative Engine Optimization)?
It's the discipline of optimizing your brand so generative engines — ChatGPT, Claude, Gemini and Perplexity — cite you, recommend you and describe you accurately. Where SEO competed for clicks on a list, GEO competes to be the source of the answer.
How is GEO different from traditional SEO?
SEO optimizes to appear on a results page with ten links; GEO optimizes to be cited inside a single generated answer. SEO measures clicks and position; GEO measures Share of Model Voice, Citation Rank and factual accuracy. They complement each other: a solid technical-SEO base is the foundation of GEO.
How long until I see results?
Technical wins (llms.txt, schema, entity record) take effect within weeks. Winning sustained Share of Model Voice on competitive prompts usually takes three to nine months, depending on the category and the starting point.
Do you work with companies outside Chile?
Yes. We operate in Spanish, German and English and have advised local and international brands. Generative search is global by nature.
Do I need to rebuild my website?
Almost never. Most GEO improvements apply on top of your current site: schema, llms.txt, content restructuring and entity building. If there are serious technical barriers, we prioritize them in the diagnostic.
How do you measure impact?
With a proprietary dashboard that sweeps the leading AI engines weekly and reports Share of Model Voice, Citation Rank, Factual Accuracy, Sentiment Drift, Hallucination Index and Attributable Pipeline.
Is the initial diagnostic free?
Yes. The first conversation and an initial read of your position versus the LLMs come at no cost and no commitment.
Turn AI into your best salesperson.
A one-hour conversation is enough to know whether Petri Heil is the right partner for your company. No commitment and no diagnostic fee — just an honest look at your position versus the LLMs.