Insights
Generative search guides.
What we learn optimizing brands for AI, in the open. No fluff: protocols, definitions and tactics you can apply today.
What is GEO (Generative Engine Optimization)? 2026 Guide
What Generative Engine Optimization is, how it works and why ChatGPT, Claude, Gemini and Perplexity are rewriting the rules of digital marketing.
Read article →GEO vs SEO: the difference and why you need both
A clear comparison of GEO and SEO: goals, metrics, cycles and how they complement each other in a modern visibility strategy.
Read article →How to write an llms.txt file models will respect
A practical llms.txt guide: what it is, where it lives, what to include, an example and the most common mistakes when optimizing it for GPTBot, ClaudeBot and PerplexityBot.
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How to know if your brand appears in ChatGPT, Gemini and Perplexity
A practical guide to measuring your brand's visibility in AI engines: why there is no ranking like Google, which metrics matter (Share of Model Voice, Citation Rank) and how to monitor them.
What is Share of Model Voice (SoMV), the key GEO metric
Definition of Share of Model Voice (SoMV): what it measures, how it is calculated, why it replaces ranking in the AI era and how to increase it so models recommend your brand.
Why AI does not recommend your company (and how to change it)
The most common reasons ChatGPT, Gemini or Perplexity do not mention your brand, how to diagnose them and what to do to start appearing in AI answers.
How to optimize your site for AI crawlers (GPTBot, ClaudeBot)
A technical guide so AI bots (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) can read and cite your site: robots.txt, performance, accessible HTML, schema and llms.txt.
What a canonical entity record is and how it makes you citable by AI
What a canonical entity is, why AI models prefer brands with a clear identity and how to build an entity record with schema, sameAs and consistent data.
What an AI visibility audit includes and how to choose a GEO agency
What an AI visibility audit should contain, what deliverables to expect, how to choose a GEO agency and what factors influence the cost of a consultancy.
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