§ 03 · Method
Five phases.
One protocol.
GEO-5 is our proprietary method for taking a brand from invisible to recommended. Each phase produces a concrete deliverable and iterates in weekly cycles, not quarterly ones.
Diagnose
Full GEO audit: where you appear, where you don't and where models hallucinate you. Mapping of entities, winning prompts and cited competitors.
Entity
Building the canonical entity brief: what you are, who you serve and how you differ. It becomes the single source of truth replicated by the models.
Distribute
We place content in the sources models assign high credibility to — the raw material LLMs use to build their answers.
Produce
Content optimized for extractability: comparison tables, semantic FAQs and proprietary datasets designed to be cited.
Measure
A dashboard of Share of Model Voice, accuracy, sentiment and the prompts we still lose. A weekly iteration cycle, not quarterly.
Metrics that don't exist in classic SEO.
GEO requires new metrics. Every client gets a dashboard with six proprietary indicators, refreshed at least weekly across the leading AI engines.
Share of Model Voice
Share of commercial prompts in your sector where your brand is mentioned by the LLM in the first answer.
Citation Rank
Average position you hold versus competitors when the model lists options.
Factual Accuracy
How accurately models describe your product, pricing, geographic presence and value proposition.
Sentiment Drift
Variation in the tone LLMs use to present you: technical, premium, accessible or defensive.
Hallucination Index
How often models repeat false data about your brand — and how fast we correct it.
Attributable Pipeline
Commercial pipeline detected via source questionnaires offering a “ChatGPT / Claude / Perplexity” option.
Turn AI into your best salesperson.
A one-hour conversation is enough to know whether Petri Heil is the right partner for your company. No commitment and no diagnostic fee — just an honest look at your position versus the LLMs.