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recommend you.
Tell us what you want to achieve. We reply within 24 hours with a first read of your position versus the LLMs.
// Direct contact
Etzel Kaiser
Founder & Managing Director · Petri Heil SpA
+56 9 6903 8591 contacto@petri-heil.techFrequently asked questions.
What is GEO (Generative Engine Optimization)?
It's the discipline of optimizing your brand so generative engines — ChatGPT, Claude, Gemini and Perplexity — cite you, recommend you and describe you accurately. Where SEO competed for clicks on a list, GEO competes to be the source of the answer.
How is GEO different from traditional SEO?
SEO optimizes to appear on a results page with ten links; GEO optimizes to be cited inside a single generated answer. SEO measures clicks and position; GEO measures Share of Model Voice, Citation Rank and factual accuracy. They complement each other: a solid technical-SEO base is the foundation of GEO.
How long until I see results?
Technical wins (llms.txt, schema, entity record) take effect within weeks. Winning sustained Share of Model Voice on competitive prompts usually takes three to nine months, depending on the category and the starting point.
Do you work with companies outside Chile?
Yes. We operate in Spanish, German and English and have advised local and international brands. Generative search is global by nature.
Do I need to rebuild my website?
Almost never. Most GEO improvements apply on top of your current site: schema, llms.txt, content restructuring and entity building. If there are serious technical barriers, we prioritize them in the diagnostic.
How do you measure impact?
With a proprietary dashboard that sweeps the leading AI engines weekly and reports Share of Model Voice, Citation Rank, Factual Accuracy, Sentiment Drift, Hallucination Index and Attributable Pipeline.
Is the initial diagnostic free?
Yes. The first conversation and an initial read of your position versus the LLMs come at no cost and no commitment.